How best to market a product or service online?

Traffic Sources

There are many ways to get traffic, both free and paid. Each has their own advantages and disadvantages.

Paid

Paid traffic, such as PPC or banner advertising, is usually more controllable and scalable. If what you're doing is working, you can spend more to grow your traffic. It also has the advantage of being able to start very quickly, if not immediately. The main disadvantage of paid traffic is that it can be quite expensive and requires a lot of supervision to avoid losing money. Paid advertising platforms such as Google AdWords can also have strict requirements regarding advertisers and ads, so be sure to pay close attention to all rules and warnings.

Free

Free traffic, such as organic search engine visitors, video marketing, or social media/forum traffic, can be a great way to get highly relevant visitors to your website without paying for each visitor. Building a platform that delivers free traffic can be a great long-term affiliate marketing strategy. However, the downsides of free traffic are that it can take a lot of time and effort before you start seeing results and can be unreliable.

Conversion Rates

Your conversion rate is the percentage of order form visits that become purchases. It depends on many different factors:

Where is your traffic coming from? (Free vs paid, warm vs cold)
How well does your audience know, like, and trust you? This can have a huge impact on your conversion rate.
Conversion rates can vary widely, even among products in the same niche. Things like sales copy, pricing, page layout, and vendor reputation can have a big impact on how many Hops it takes to convert a sale.

Because there are so many different factors that can affect conversion, there is no way to tell how many Hops it takes to lead to a sale. For some Marketeers it may only take a few Hops, whereas others may take hundreds or more.

If you need any help or advice on these matters, please don’t hesitate to contact me.

Titan Digital Ireland.

Liam Mc Guirk CEO