April 13, 2018

How best to market a product or service online?

Traffic Sources

There are many ways to get traffic, both free and paid. Each has their own advantages and disadvantages.

Paid

Paid traffic, such as PPC or banner advertising, is usually more controllable and scalable. If what...

March 20, 2018

 What does this mean.

Pay Per Click (PPC)

Definition

Online advertising payment model in which payment is based solely on qualifying click-throughs.

Information

In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged...

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